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CX & support

Customer Experience

For most customers, support is the only conversation they ever have with your brand. This is the team that carries it — across channels, across languages, and against the standards you choose to set.

  • Voice · chat · email · messaging
  • Multilingual teams
  • Measured against your SLAs

The work

The support operation behind your brand

The deepest capability in the business, because it is the one we started as.

Canaan began as a CX specialist, and it is still the deepest capability in the business — day-to-day support across every channel, and the process work that stops the same contact arriving twice.

Our approach

Run to your SLAs — improved, not just staffed

The contacts set the model — not the other way round.

We start with the contacts themselves — what customers actually say, on which channels, and which never needed a human at all. That reading sets the staffing and channel model, and QA and coaching keep quality visible rather than assumed.

What's included

Every channel, one operation

The work

  • Voice, email, live chat and messaging support
  • WhatsApp Business and social channel handling
  • Multilingual coverage across ASEAN and CIS markets
  • Tiered escalation and specialist queues
  • Business process improvement and deflection design
  • Quality assurance and coaching programmes

What you receive

  • Channel and staffing model
  • SLA framework with agreed measurement basis
  • QA scorecard and coaching cadence
  • Monthly performance reporting

How it runs

From first contact to resolved

One operating model, one stage at a time — from first contact to a logged, reportable outcome.

  1. 01

    Contact arrives

    Voice, chat, email or messaging — all into one queue with context attached.

  2. 02

    Routed

    Sorted by intent, tier and language to the agent who can resolve it.

  3. 03

    Handled or deflected

    A person resolves it, or automation does when it safely can.

  4. 04

    Measured

    QA sampling, SLA tracking and coaching keep quality visible.

Customer Experience — questions we get asked

Scope Customer Experience for your operation

Describe the operation — discovery is where the shape gets decided, not the form.